Creating an exciting own brand for Morrisons’ kids meals, transforming the entire range from an own label to an ‘own brand’. My main goal was to reassure mums of the healthy nature of the food, whilst strongly appealing to children’s ‘pester power’. I produced packaging design and illustration for over 60 product lines, across 22 categories.
“This was the first step in transforming Morrisons kids’ food offering so it was crucial to get the design concept just right. We’re really thrilled with the new look and feel.”
KELLY BROOMHEAD | SENIOR ACCOUNT MANAGER AT ELMWOOD
“Just for Kids really captures everything that’s so important about the range. We’re delighted with how the designs bring to life the fun and enjoyment of mealtime for kids, while also reassuring mums and dads about the value of what their kids are eating. We look forward to seeing the new brand roll out across more categories".
CAROL TURNER | STRATEGIC DESIGN MANAGER, MORRISONS