Another Point of View, was a project focused on bringing together state, third sector and private sector, in order to develop innovative solutions to homelessness in London. I was asked to provide artwork that captured a different view of homelessness, producing a series of A0 posters and drawing on a homeless perspective, looking out of the hood of their sleeping bag at the night sky.
"James is a professional creative and a genuine lateral thinker. His commitment to meet the goals and objectives of the brief never wavered from concept to delivery of artwork. He tackled an extremely difficult social issue (homelessness) with genuine empathy, authenticity and understanding, and thus, was able to deliver an innovative and incredibly thought provoking design response."
JUDE ARMANI | DIRECTOR, PUBLIC