Leading the charge on a company-wide reimagination of a market leading retail brand. I dreamt up and delivered brand guidelines for multichannel application including retail, website and social arms of the business. Additionally I personally undertook the design and art-working of 433 items of packaging plus product manuals, translated in 3 languages, while juggling complex packaging regulations for each territory. I also contributed advertising campaign art direction, product design, device UI design, social design direction, email marketing, e-commerce website front end design, retail kiosk design and vehicle wraps.
'James was contracted to help navigate the business through a very complex time of industry-wide transition and was a pleasure to work with throughout. He was an asset to our business, taking our brand to greater heights than ever before.'
MIGUEL CORRAL | MD AT VIP