Recognising the opportunity to lead the market within a rather tired supermarket category; I was briefed to redesign the co-operative’s entire line of confectionary, offering instant and rather fun shelf appeal. This was achieved through a mixed use of illustration styles, eye-popping colour, strong design and light hearted copy.
"James was contracted to help us reimagine The co-operative Foods own-brand confectionary range. He was a pleasure to work with, contributing and executing strong creative concepts that made their way right through to production. Both the client and ourselves were very happy with the results"
VICKY BESWICK | CREATIVE DIRECTOR, ASYLUM